Double 11 Shopping Carnival Singles Day Festival Taobao Tmall Deals November 11 Sales Alibaba
Taobao Great Products Promotions
Double Eleven or Double 11 is the largest shopping festival in China; also known as the Singles Day Promotion. Double 11 starts in October and reaches its peak on 11 November. Double 11 shopping festival offers Chinese consumers the largest promotion every year. Retailers and e-commerce companies rely a lot on this annual promotion for reaching huge revenues growth.
China's "Double 11" day makes the United States's Black Friday and Cyber Monday look tame. In the first 68 seconds of Nov. 11, Chinese consumers had spent $1 billion snapping up bargains online. Within the first hour, they'd spent $14.3 billion — about half the total recorded last year during the Thanksgiving shopping season in the United States. Even though the Chinese economy is flagging — or perhaps because the Chinese economy is flagging — consumers are eager for bargains on the most frenzied shopping day of the year.
Nov. 11 has long been celebrated in Asia as "singles' day" — because the 11/11 date looks like four singles. It is marketed as a kind of anti-Valentine's Day, where singles can spend on themselves.
Bargain Shopping
Clearance Sale
Shopping Malls
Department Stores